Archive for SUGAR SHOCKERS!

Thanks to Calorie Lab for Spreading the Word About The American Love Affair With Sugar

Thanks to Calorie Lab for joining in and spreading the word about the fact that Americans are just eating way too much sugar. Sarah White for the site's Calorie Counter news section discusses our love affair with the substance while summarizing the wonderful CBS News Sunday Mornng story, "Is America Too Sweet on Sugar?," which aired last Sunday.

FYI, while Calorie Lab points out that my brain fog lifted when I kicked sugar and refined carbs, that was only one of many conditions that completely vanished. In addition, my excessive fatigue, mood swings, severe PMS, ferocious headaches and other ailments also totally vanished -- just from kicking all those culprit carbs. In fact, I tell my amazing story in chapter 1 of SUGAR SHOCK! I invite you to learn about my remarkable transformation by getting my book now.

I

Did You See This Video Announcement About the Kellogg’s Deal With CSPI Founder?

As you may already have read here, the Center for Science in the Public Interest reached an "historic settlement agreement" with the Kellogg Co. to limit the sugar content of cereals advertised to kids under age 12.

Now, I'd like to invite you to listen to CSPI founder director Michael Jacobson's reaction. Kudos definitely go to the organization for its hard work in getting the cereal manufacturer to back down somewhat.

But, while I applaud the CSPI for forcing Kellogg's to have more of a conscience about how much sugar is put into cereals, I'm leaning now towards thinking that the agreement may not be as wonderful as many have been led to believe.

However, this is a really wonderful first step. Let's just hope that the Kellogg Co. and other processed food companies take even stronger measures now to reduce sugar content so that kids all across America aren't starting their days with a mega dose of the substance that could lead to a number of ailments.

I'd really like to see these companies start to put -- if they haven't already -- some of the R&D budget (research & development) budget into creating some sugar-free, high-fiber cereals.

Sweet Story! Thank You, CBS News Sunday Morning! Susan and Jason, You Deserve Kudos Galore for Your Fabulous Segment About America’s Sweetheart — Sugar

Thank you, CBS News Sunday Morning -- in particular correspondent Susan Spencer and producer Jason Sacca -- for today's very intriguing, informative lead story about sugar.

Art_susan_spencer_image526339xSusan and Jason, of course, as well as CBS, deserve major kudos for shedding light on this important subject, and I do hope and believe that CBS News Sunday Morning's five million viewers will find the segment quite eye-opening.

It's my greatest hope that the millions who saw the CBS News Sunday Morning story will reassess their intake of sugar and refined carbs and think about cutting them out -- or at least cutting back -- so they may get more energy, concentrate better, peel off the pounds, and maybe even reduce their risk of type 2 diabetes.

Wow! Susan did a spectacular job pulling together so many intriguing bits of information and then weaving them into a highly enjoyable, engrossing segment. (Susan -- who creates impressive, thoughtful stories -- really draws you in when presenting some salient facts and fascinating tidbits about Americans' love affair with sugar.)

For those of you who missed this morning's CBS News Sunday Morning segment, right now you can read the transcript of the sugar story here. (Of course, you'll miss out on the dazzling video footage, which included oodles of gooey, sugary foods; obese people waddling along; interviews with experts, including the one Susan did with me, as well as with one of my favorite experts, David Ludwig, M.D., Ph.D. (read on); sugar historian Sidney W. Mintz, author of Sweetness and Power: The Place of Sugar in Modern History; a representative from the Sugar Association; and a crowd of about 200 gathered at my recent book signing and my signing copies of SUGAR SHOCK! at Border's at Columbus Circle in New York City.)

I'm very grateful to CBS News Sunday Morning for showcasing my book SUGAR SHOCK!, which has received, much-appreciated, pivotal support from contributing author Stephen T. Sinatra, M.D. and Nicholas Perricone, M.D., who wrote the foreword. In addition, I'm indebted to numerous bestselling authors and top health experts for endorsing the book including frequent "Oprah" guest Mehmet Oz, M.D., author of YOU: On A Diet.

Art_ludwig_9901690It was a pleasure to be included in CBS News Sunday Morning's important piece, and it was nice to see that David Ludwig, M.D., Ph.D., one of the health experts I greatly admire and recommended, was quoted in the CBS News Sunday Morning segment.

Speaking of Dr. Ludwig, mark your calendars. On Tues., July 17, this world famous children's obesity expert -- author of Ending the Food Fight -- is participating in an exciting teleseminar with me to teach parents how to help their kids slim down.

Parents, this is your amazing opportunity to ask questions of this knowledgeable expert, and we'd love to have you. Just sign up here now for this July 17 event. (Please note that the date has been rescheduled.)

For the record: While the CBS News Sunday Morning piece was absolutely fabulous, comprehensive and entertaining, I'd like to clarify some figures cited in the story.

According to the USDA, the average American consumes about 142.6 pounds per year or a little more than 3/4 of a cup per day of added caloric sweeteners, including refined sugar (from cane and beets), high fructose corn syrup, glucose syrup and dextrose. However, I believe, as do other experts, that the average American takes in more like 170 pounds per year or just shy of a cup of sugar per day. It's important to note that this 142-pound figure (or 170-pound figure) does not include artificial sweeteners, as mentioned in the CBS piece.

In fact, if you add in stats for artificially sweetened foods and drinks, the figures are considerably higher. According to the Calorie Control Council, a whopping 180 million American adults (as of 2004) consume low-calorie and sugar-free sodas, other beverages and foods using five different sugar substitutes approved by the the U.S. Food and Drug Administration—saccharin, aspartame, acesulfame-K, sucralose and neotame.

Which, of course, begs the question. Are these sugar substitutes safe to consume? This is one of the Frequently Asked Questions I answer in SUGAR SHOCK! (I had to cover this, because while researching my book, thousands of people I've been coaching or connecting with online wanted to know if they reduce their sugar intake if it's OK to drank or eat foods using sugar substitutes.)

I was shocked at what I learned. Interviews with health experts revealed that questions have been raised about the safety of all artificial sweeteners on the market -- this, despite repeated claims from the FDA and the companies creating them. In SUGAR SHOCK! you also can learn about what some experts call a "paradoxical weight gain" that some people experience when ingesting foods with artificial sweeteners.

Anyhow, back to the wonderful CBS News Sunday Morning sugar story. I recommend that you read the transcript here now.

Again, thank you CBS News Sunday Morning. Hats off to you, Susan Spencer, for your diligence, dedication and intrepid reporting. And applause goes to you, Jason, for coming up with the idea for this segment in the first place and for so seamlessly pulling together various sources and concepts for this piece. Your viewers will benefit from your hard work. It was also an honor and pleasure to work with both of you.

By the way, I'm also grateful that the CBS News Sunday Morning story featured the cover of my book in the segment. Americans are curious, which has been evident since all day SUGAR SHOCK! has been moving up the charts.

At last look, SUGAR SHOCK! soared from #3,153 around 9:15 in the morning to # 43 on Amazon late Sunday night/early Monday morning. Meanwhile, BarnesAndNoble.com also saw an upswing in sales to # 77.

Join in the movement to learn about and stop SUGAR SHOCK! now -- get this book for you, a loved one and a work colleague. I like to believe that this book can not only open your eyes, but help you to break free from your sugar habit. (That's my intention at least, and according to the dozens of e-mails I've received, it does just that.)

Thought you'd find the following interesting:

Product Details

Now here's BarnesAndNoble.com:

  • Paperback
  • ISBN: 0425213579
  • Pub. Date: December 2006
  • Sales Rank: 77
  • Customer Rating:
    Customer Rating for this product is 5 out of 5

Hurrah for Progress, But Just How Momentous is Kellogg’s Agreement to Curtail Sugar Content of Foods Advertised to Kids Under 12?

I've had a chance to learn more, and I'm now wondering if the concessions that the Kellogg Co. made this week are enough in terms of limiting sugar content in the foods it advertises to kids under age 12.

You see, I was initially really excited about what I perceived to be momentous changes afoot at the Kellogg Co. So I happily, quickly and eagerly announced the agreement here that CSPI had reached with the company after a year and a half of negotiations. (I was in the midst of many things that day so I didn't have time to delve into this extensively. This is a really hectic week for me because of the CBS News Sunday Morning story on sugar and also because I'm in the middle of a move but still haven't found a new place yet.)

Remember to watch CBS News Sunday Morning this Sunday or set your TiVos, because sugar is the topic of its lead story.

Anyhow, I've now had a chance to read this wonderful article from Andrew Martin of the New York Times. He was quite specific about the nutrition guidelines to which the Kellogg Co. agreed.

Of course, as the author SUGAR SHOCK!, I'm interested in the new sugar guidelines. (The agreement also calls for limiting calories, fat and sodium.)

Basically, under the new guidelines, to advertise to children under 12, one serving of cereal must have no more than 12 grams of sugar. That means one serving can have 3 teaspoons of sugar. (To arrive at that figure, you just divide by 4.)

Take for instance, Kellogg's Cocoa Krispie's -- one of my favorites as a child. Well, you learn here that one serving is only 3/4 cup. So that means the cereal company can't advertise this cereal to children under 12 because it has 14 grams of sugar (3.5 tsp.) in one serving.

Now take a look at Kellogg's Frosted Flakes. The cereal -- while still quite sugary and sweet -- has 11 grams of sugar (2.75 tsp.) in one serving so that's fair game to still be marketed to kids under 12.
Now now here's where the average person might get tripped up. Kellogg's can still target children under 12 with messages to buy Frosted Flakes -- but bear in mind that one serving size of Kellogg's Frosted Flakes is a mere 3/4 of a cup.
Don't most kids eat more than 3/4 of a cup in one sitting? I know that as a kid (who incidentally loved both Frosted Flakes and Cocoa Krispie's), I would polish off a lot more 3/4 of a cup for breakfast. I'd easily consume twice that amount. (And I was skinny, too.)
So really, if children eat the normal serving size of Frosted Flakes, wouldn't they be ingesting more like 22 grams of sugar for breakfast? That's 5.5 teaspoons in one sitting.
Even if a child has only 3/4 of a cup at a time, what's the difference, really, between 11 and 12 grams of sugar?  Either way, that's still a lot for a growing child under 12 to take in at any one time.
Having said all that, I do applaud the Kellogg Co. for taking some steps in the right direction by beginning to be more responsible, but I just don't think the company is going far enough.
So I'd like to suggest to the Kellogg Co. that their scientists take much more drastic steps than just announced.
Why not invent or reformulate some cereals specifically for children so that the growing youngsters get no more than 4 grams -- that's one teaspoon -- in 1 real serving? In other words, the label would read no more than 2 grams of sugar for 3/4 of a cup.
This is not impossible. Look, I know some really wonderful cereals out there -- granted, not many -- that aren't loaded in sugar. For instance, Kashi Seven Whole Grains & Sesame and Kashi Pilaf are fabulous cereals that contain 0 grams of sugar. Isn't Kashi now owned by Kellogg's? Why can't that be marketed to children under 12?

Stay Tuned Sunday or Set Your TiVos to CBS News Sunday Morning’s Cover Story: “Short and Sweet”

Check out the CBS website to find a description about Sunday's cover story about sugar, on the CBS News Sunday Morning. The piece is now entitled, "Short and Sweet." Here's the item on the CBS website.

Set your TiVos now if you plan to be busy for Father's Day. Learn first where the CBS News Sunday Morning airs in your area.

FYI, you can learn more about this segment here and also here, when I first posted about my exciting day with the CBS News Sunday Morning crew.


(CBS)

(CBS) June 17, 2007

COVER STORY: Short and Sweet


Americans love their treats, from Twinkies to ice-cream to Hershey’s kisses. If it’s sweet, we love it! And in moderation, there’s nothing wrong with that. The problem is taht America has such a sweet tooth, sugar is turning up all our food, from bread to spaghetti sauce to peanut butter, and beyond. How much sugar is too much? Correspondent Susan Spencer looks into our love/hate relationship with sugar.
For more information:

www.sugarshock.com (Yeah, they posted my website.)

www.childrenshospital.org

www.sugar.org

www.usda.gov

www.healthandhealingny.org

Books:

“Sweetness and Power: The Place of Sugar in Modern History”, by Sidney Mintz
“Ending the Food Fight” by Dr. David Ludwig, M.D.
“Sugar Shock” by Connie Bennett

CSPI Reaches Historic Agreement With the Kellogg Co. to Adopt Nutrition Standards For Foods Advertised to Young Children

Exciting news comes from the Center for Science in the Public Interest.

Art_cspi_updatehead07

After a year and a half of negotiations, the CSPI came to an agreement with the Kellogg Company to adopt nutrition standards for the foods it advertises to young children. In announcing the agreement, CSPI hails this as "an historic commitment."

Kudos really go to CSPI for its hard work to reach this new agreement, which now means that CSPI, as well as the Campaign for Commercial-Free Childhood (CCFC) and two Massachusetts parents, will not proceed with a previously announced lawsuit against the company. (FYI, I mentioned this pending lawsuit in my book SUGAR SHOCK! So this is the latest info that you can't currently find in my book.)

According to the new agreement with Kellogg, CSPI states, "foods advertised on media—including TV, radio, print, and third-party Web sites—that have an audience of 50 percent or more children under age 12 will have to meet
new nutrition standards."

In addition, thanks to CSPI's efforts, Kellogg also agreed not to:

  • "Advertise to children any foods in schools and preschools that include kids under age 12;
  • "Sponsor product placements for any products in any medium primarily directed at kids under 12;
  • "Use licensed characters (Shrek, SpongeBob, etc.) in mass-media advertising directed primarily to kids under 12 (for example, on the labels of food packages unless those foods meet the nutrition standards);
  • "Use branded toys in connection with foods that do not meet the nutrition standards."

Watch CSPI executive director Michael Jacobson, Ph.D. discuss the settlement.

CBS News Sunday Morning Airs Story About Sugar This Sunday, June 17, 2007

I'm pleased to give you an update about the sugar story that CBS News Sunday Morning is airing this Sunday, June 17, at 9 am EST and various times in other markets.

Previously, I wrote here on the SUGAR SHOCK! Blog about my exciting day with the CBS crew, when they filmed me, as well as some other sugar addicts I'd gathered. Now, here's a press release that I just wrote and am distributing.

Spread the word about this exciting sugar story that will air on CBS News Sunday Morning!

FOR IMMEDIATE RELEASE

NEW YORK--Connie Bennett, author of SUGAR SHOCK!, is one of several experts appearing this Sunday on the national show, CBS News Sunday Morning, in an approximately 8-minute segment about sugar. It is the lead story, barring any breaking news.

"This is heartening that a major national TV show such as CBS News Sunday Morning is delving into this extremely important subject and telling people the truth about sugar," says Bennett, a former sugar addict, journalist and certified holistic health counselor.

"Americans need to learn that they're probably getting at least one-quarter to one-third of their calories from refined sugar and processed carbs. And they should know that consuming so many nutrient-deprived foods and drinks could lead to a host of health-damaging problems, including depression, failing memory, fatigue, headaches, heart disease, sexual dysfunction, cancer, hypoglycemia, type 2 diabetes and premature aging," adds Bennett, whose book SUGAR SHOCK! has been endorsed by a number of renowned health experts, including frequent "Oprah" guest Dr. Mehmet Oz. Bestselling author Nicholas Perricone, M.D. wrote the foreword; and Stephen T. Sinatra is the SUGAR SHOCK! contributing author.

Art_susan_spencer_image526339xThe CBS News Sunday Morning segment about sugar is reported by the talented, Emmy Award-winning journalist Susan Spencer and produced by the thorough Jason Sacca.

Other experts or self-described "sugar addicts" interviewed for the segment include:

* Children's obesity expert David Ludwig, M.D., Ph.D., author of Ending the Food Fight.

* Sugar historian Sidney W. Mintz, author of Sweetness and Power: The Place of Sugar in Modern History.

* Melanie Miller, vice president of public relations for the Sugar Association.

* Six self-described current or former "sugar addicts" -- Bhaswati Bhattacharya, MD.; Deborah Buell, H.H.C.; Sheila Drew; Christy Goldfeder, C.H.H.C.; Moe M. Leary, H.H.C.; and Donna Sonkin, C.H.H.C.

Tune in this Sunday, June 17, at 9 am EST to CBS News Sunday Morning to watch the sugar segment.

Click here to find out where and when it airs in your market.

Look 10 Years Younger By Reducing Your Sugar Intake, New Book By Dermatologist Says

I'm always pleased when cutting-edge doctors or experts make a point to single out how a diet high in sugar could cause health woes.

Art_brandt_1about_pic_thumbSo I was, of course, intrigued when the Daily Mail informed me that dermatologist Dr. Fredric Brandt's new book, 10 Minutes/10 Years: Your Definitive Guide To A Beautiful And Youthful Appearance, points out that "sugar is enemy Number One," as the newspaper put it.

In fact, in an article titled, "The sweet truth: Ditch sugar to look ten years younger," the reporter (unnamed) points out that Dr. Brandt believes that "by simply reducing your sugar intake, you can turn back the clock by ten years and improve the texture, tone and radiance of your skin."

Right on! That's exactly my message.

Indeed, Dr. Brandt, whose clients reportedly include Madonna, Rupert Everett, Cher and Ellen Barkin, points out that a diet high in sugar can cause premature ageing.

"I promise, as soon as you cut down on sugar, you’ll see an improvement in your skin," Dr. Brandt told the Daily Mail.

"Instead of rewarding yourself with chocolate, think about rewarding yourself with improved skin and a longer, healthier life."

Hurrah to Dr. Brandt for urging people to shift their focus away from rewarding themselves with sweets to rewarding themselves with more beautiful skin and better health. In fact, his remark sounds like something I'd say, too.

Incidentally, my book SUGAR SHOCK! also delves into this sugar-skin connection. In fact, the foreword to the book is written by dermatologist Nicholas Perricone, M.D., who discusses the process of glycation and Advanced Glycation End Products (AGEs).

In addition, SUGAR SHOCK! includes a chapter, "For Your Beauty: Sugar Glutting Could Give You Pimples, Wrinkles, and More."

Again, hurrah to Dr. Brandt for helping to draw attention to the link between eating sugar and getting wrinkles or aging more quickly.

Alameda County Urges Residents to Launch On a Soda-Free Summer

Art_sodafree_logoHurrah for the folks at the Alameda County Public Health Department, which just launched the Soda-Free Summer campaign, designed to awake people to the dangers of sugary fizzy drinks and the benefits of healthy alternatives

The California community points out that soda is the # 1 source of sugar in the American diet and that one 20-ounce bottle of soda each day for a year can lead a a 25-pound weight gain.

The progressive Alameda Public Health Department also is inviting residents to enter a raffle by Aug. 31, 2007 to win a $500 healthy shopping spree — if they sign a pledge to make this a soda-free summer. (Now that's a cool idea!)

"It's time to rethink the drink," Diane Woloshin, director of nutrition services, told reporter Rebecca Vesely, who wrote an article that ran in both InsideBayArea.com and the Oroville Mercury Register..

Alameda County health officials are even pointing out that some drinks advertised as juice actually contain a lot of sugar. (The California folks are so right on -- that's exactly one of the things I point out in my book SUGAR SHOCK!)

Instead of reaching for a soda, Alameda County health officials are encouraging residents to choose other alternatives such as water, non-fat milk or sugar-free iced tea. (I'm not a fan of the recommendation to choose diet soda "once in a while.")

Now get ready for some uncanny aspects of this campaign given the title of my book, website and blog.

Alameda's Woloshin says that the "theme of the campaign is `sugar shock' because some of this information is really shocking to people."

What a cool theme, eh?! (I wonder -- do the Alameda County folks know yet about my book SUGAR SHOCK!?)

Wait, that's not all. In trying to educate people about sugary drinks, the Alameda County officials even provided some stats about soda that they're calling sugar shockers. (Whoah, talk about psychic -- I use the exact same prhase, "SUGAR SHOCKERS!," in sidebars for my book SUGAR SHOCK! Guess great minds do think alike!)

Anyhow, thanks to Google Alerts for letting me know about this wonderful program via Rebecca Vesely's article in both InsideBayArea.com and the Oroville Mercury Register.

It's time for me to track down the people in Alameda County. Clearly, they need to know about my book and work!

Wake Up Your Real Taste Buds for Luscious Goodies From Mother Nature — Forget Overly Sweet Cereals, Candies, Etc.

Americans, wake up to your real taste buds! Don't get lured or lulled into clamoring for sickeningly sweet, sugar-packed cereals, candies, yogurts, vitamin-spiked waters, protein bars and other foods.

All you need are naturally sweet fabulous treats from Mother Nature -- foods like organic, luscious strawberries, blueberries, apples, cherries, peaches, cherry tomatoes, red peppers, jicama, red snap peas, sweet potatoes, etc.

Besides, these delicious, natural, fiber-filled goodies -- which you can pick or pluck from trees or out of the ground -- are much more healthy for you and full of vitamins, minerals, antioxidants, etc. as I point out in my book SUGAR SHOCK!

The reason I have American tastebuds on my mind is because yesterday I spent much of the day Friday with a crew from CBS News (as I mentioned yesterday) and I was pointing to the unnaturally high sugar content in many packaged foods available today -- something that's not only completely unnecessary, but also quite harmful to millions. (Stay tuned, because CBS News Sunday Morning is airing an 8-to-9-minute story about sugar next Sunday, June 17. I'll give you details shortly.)

Back to American tastebuds. So this morning, after resting up from my long day and week getting ready for my interview with CBS, I received a humorous reminder of the horribly sweet cereals now heavily promoted when a Google Alert notified me that Calvin of Calvin and Hobbes fame is gung-ho about a fictional cereal, Chocolate Frosted Sugar Bombs.

Indeed, thanks to Topher's Castle, a creative, fun site for "Topher's Breakfast Cereal Character Guide," you can learn that:

"Calvin of Calvin and Hobbes fame has been known to eat Chocolate Frosted Sugar Bombs which Calvin says are `tasty, lip-smacking, crunchy-on-the-outside, chewy-on-the-inside, and they don't have a single natural ingredient or essential vitamin to get in the way of that rich, fudgy taste.' Hobbes says the cereal makes his heart skip and likens this cereal to `eating a bowl of milk duds.'"

As entertaining as that Topher's Castle entry about a fictional cereal may be -- especially the part about not having "a single or natural ingredient or essential vitamin to get in the way of that rich, fudgy taste" -- the fact remains: Our nation's poor kids are being brainwashed to develop taste buds completely out of whack.

Food corporations are training our poor children -- via tempting TV food commercials, in-store tastings, etc. -- that they need to begin their days with a blast of refined sugar!

But young people -- and adults, too, of course -- just don't need to eat all those sugary foods and refined carbs.  People NEED to know consuming all those culprit carbs could wreak havoc galore on your poor body -- it could lead to difficulty concentrating (and hence bad grades), brain fog, anxiety, depression, restlessness, mood swings, irritability and even very severe consequences like obestiy, cancer, type 2 diabetes.

By the way, Topher's Castle also spotlights other fictional, sugar-packed cereals such as:

  • TurboMan Cereal, which comes with "with pink marshmallow boosters"
  • Chocolate Frosted Frosty Krusty Flakes ("only sugar has more sugar"), which is a favorite of Krusty the clown
  • "Super Sugar Slaps," which the Slappy the Bear (from the comic strip "Jump Start" likes)

Remember: Fiction often points to a larger truth, and that's why I laud Topher's Castle for pointing out to Americans that cereals now in supermarkets today are much sweeter than they should be.

FYI, you can purchase some non-sugary cereals that are quite tasty, too. See my Sugar-Free Shopping List for details.


« Previous entries