Archive for Junk Food Marketing & Advertising

Did You See This Video Announcement About the Kellogg’s Deal With CSPI Founder?

As you may already have read here, the Center for Science in the Public Interest reached an "historic settlement agreement" with the Kellogg Co. to limit the sugar content of cereals advertised to kids under age 12.

Now, I'd like to invite you to listen to CSPI founder director Michael Jacobson's reaction. Kudos definitely go to the organization for its hard work in getting the cereal manufacturer to back down somewhat.

But, while I applaud the CSPI for forcing Kellogg's to have more of a conscience about how much sugar is put into cereals, I'm leaning now towards thinking that the agreement may not be as wonderful as many have been led to believe.

However, this is a really wonderful first step. Let's just hope that the Kellogg Co. and other processed food companies take even stronger measures now to reduce sugar content so that kids all across America aren't starting their days with a mega dose of the substance that could lead to a number of ailments.

I'd really like to see these companies start to put -- if they haven't already -- some of the R&D budget (research & development) budget into creating some sugar-free, high-fiber cereals.

Catch Me on the Michigan Talk Network’s host Michael Patrick Shields

You can listen to me at 8 am on "The Big Show" with Michael Patrick Shiels, a radio program that is aired on 12 stations statewide on The Michigan Talk Network.

We're going to talk about the recent Kellogg's story about how the company is avoiding litigation by making some changes to improve the nutritional value of their cereal. What a great topic!

Listeners of "The Big Show," write to me here and let me know that you tuned in today. The first three listeners who contact me here at my SUGAR SHOCK! Blog will receive a free teleseminar on Wed., July 17 with famous children's obesity expert David Ludwig, M.D., Ph.D., who will help you help your kids to slim down. You'll be in for a real treat!

Hurrah for Progress, But Just How Momentous is Kellogg’s Agreement to Curtail Sugar Content of Foods Advertised to Kids Under 12?

I've had a chance to learn more, and I'm now wondering if the concessions that the Kellogg Co. made this week are enough in terms of limiting sugar content in the foods it advertises to kids under age 12.

You see, I was initially really excited about what I perceived to be momentous changes afoot at the Kellogg Co. So I happily, quickly and eagerly announced the agreement here that CSPI had reached with the company after a year and a half of negotiations. (I was in the midst of many things that day so I didn't have time to delve into this extensively. This is a really hectic week for me because of the CBS News Sunday Morning story on sugar and also because I'm in the middle of a move but still haven't found a new place yet.)

Remember to watch CBS News Sunday Morning this Sunday or set your TiVos, because sugar is the topic of its lead story.

Anyhow, I've now had a chance to read this wonderful article from Andrew Martin of the New York Times. He was quite specific about the nutrition guidelines to which the Kellogg Co. agreed.

Of course, as the author SUGAR SHOCK!, I'm interested in the new sugar guidelines. (The agreement also calls for limiting calories, fat and sodium.)

Basically, under the new guidelines, to advertise to children under 12, one serving of cereal must have no more than 12 grams of sugar. That means one serving can have 3 teaspoons of sugar. (To arrive at that figure, you just divide by 4.)

Take for instance, Kellogg's Cocoa Krispie's -- one of my favorites as a child. Well, you learn here that one serving is only 3/4 cup. So that means the cereal company can't advertise this cereal to children under 12 because it has 14 grams of sugar (3.5 tsp.) in one serving.

Now take a look at Kellogg's Frosted Flakes. The cereal -- while still quite sugary and sweet -- has 11 grams of sugar (2.75 tsp.) in one serving so that's fair game to still be marketed to kids under 12.
Now now here's where the average person might get tripped up. Kellogg's can still target children under 12 with messages to buy Frosted Flakes -- but bear in mind that one serving size of Kellogg's Frosted Flakes is a mere 3/4 of a cup.
Don't most kids eat more than 3/4 of a cup in one sitting? I know that as a kid (who incidentally loved both Frosted Flakes and Cocoa Krispie's), I would polish off a lot more 3/4 of a cup for breakfast. I'd easily consume twice that amount. (And I was skinny, too.)
So really, if children eat the normal serving size of Frosted Flakes, wouldn't they be ingesting more like 22 grams of sugar for breakfast? That's 5.5 teaspoons in one sitting.
Even if a child has only 3/4 of a cup at a time, what's the difference, really, between 11 and 12 grams of sugar?  Either way, that's still a lot for a growing child under 12 to take in at any one time.
Having said all that, I do applaud the Kellogg Co. for taking some steps in the right direction by beginning to be more responsible, but I just don't think the company is going far enough.
So I'd like to suggest to the Kellogg Co. that their scientists take much more drastic steps than just announced.
Why not invent or reformulate some cereals specifically for children so that the growing youngsters get no more than 4 grams -- that's one teaspoon -- in 1 real serving? In other words, the label would read no more than 2 grams of sugar for 3/4 of a cup.
This is not impossible. Look, I know some really wonderful cereals out there -- granted, not many -- that aren't loaded in sugar. For instance, Kashi Seven Whole Grains & Sesame and Kashi Pilaf are fabulous cereals that contain 0 grams of sugar. Isn't Kashi now owned by Kellogg's? Why can't that be marketed to children under 12?

CSPI Reaches Historic Agreement With the Kellogg Co. to Adopt Nutrition Standards For Foods Advertised to Young Children

Exciting news comes from the Center for Science in the Public Interest.

Art_cspi_updatehead07

After a year and a half of negotiations, the CSPI came to an agreement with the Kellogg Company to adopt nutrition standards for the foods it advertises to young children. In announcing the agreement, CSPI hails this as "an historic commitment."

Kudos really go to CSPI for its hard work to reach this new agreement, which now means that CSPI, as well as the Campaign for Commercial-Free Childhood (CCFC) and two Massachusetts parents, will not proceed with a previously announced lawsuit against the company. (FYI, I mentioned this pending lawsuit in my book SUGAR SHOCK! So this is the latest info that you can't currently find in my book.)

According to the new agreement with Kellogg, CSPI states, "foods advertised on media—including TV, radio, print, and third-party Web sites—that have an audience of 50 percent or more children under age 12 will have to meet
new nutrition standards."

In addition, thanks to CSPI's efforts, Kellogg also agreed not to:

  • "Advertise to children any foods in schools and preschools that include kids under age 12;
  • "Sponsor product placements for any products in any medium primarily directed at kids under 12;
  • "Use licensed characters (Shrek, SpongeBob, etc.) in mass-media advertising directed primarily to kids under 12 (for example, on the labels of food packages unless those foods meet the nutrition standards);
  • "Use branded toys in connection with foods that do not meet the nutrition standards."

Watch CSPI executive director Michael Jacobson, Ph.D. discuss the settlement.

Wake Up Your Real Taste Buds for Luscious Goodies From Mother Nature — Forget Overly Sweet Cereals, Candies, Etc.

Americans, wake up to your real taste buds! Don't get lured or lulled into clamoring for sickeningly sweet, sugar-packed cereals, candies, yogurts, vitamin-spiked waters, protein bars and other foods.

All you need are naturally sweet fabulous treats from Mother Nature -- foods like organic, luscious strawberries, blueberries, apples, cherries, peaches, cherry tomatoes, red peppers, jicama, red snap peas, sweet potatoes, etc.

Besides, these delicious, natural, fiber-filled goodies -- which you can pick or pluck from trees or out of the ground -- are much more healthy for you and full of vitamins, minerals, antioxidants, etc. as I point out in my book SUGAR SHOCK!

The reason I have American tastebuds on my mind is because yesterday I spent much of the day Friday with a crew from CBS News (as I mentioned yesterday) and I was pointing to the unnaturally high sugar content in many packaged foods available today -- something that's not only completely unnecessary, but also quite harmful to millions. (Stay tuned, because CBS News Sunday Morning is airing an 8-to-9-minute story about sugar next Sunday, June 17. I'll give you details shortly.)

Back to American tastebuds. So this morning, after resting up from my long day and week getting ready for my interview with CBS, I received a humorous reminder of the horribly sweet cereals now heavily promoted when a Google Alert notified me that Calvin of Calvin and Hobbes fame is gung-ho about a fictional cereal, Chocolate Frosted Sugar Bombs.

Indeed, thanks to Topher's Castle, a creative, fun site for "Topher's Breakfast Cereal Character Guide," you can learn that:

"Calvin of Calvin and Hobbes fame has been known to eat Chocolate Frosted Sugar Bombs which Calvin says are `tasty, lip-smacking, crunchy-on-the-outside, chewy-on-the-inside, and they don't have a single natural ingredient or essential vitamin to get in the way of that rich, fudgy taste.' Hobbes says the cereal makes his heart skip and likens this cereal to `eating a bowl of milk duds.'"

As entertaining as that Topher's Castle entry about a fictional cereal may be -- especially the part about not having "a single or natural ingredient or essential vitamin to get in the way of that rich, fudgy taste" -- the fact remains: Our nation's poor kids are being brainwashed to develop taste buds completely out of whack.

Food corporations are training our poor children -- via tempting TV food commercials, in-store tastings, etc. -- that they need to begin their days with a blast of refined sugar!

But young people -- and adults, too, of course -- just don't need to eat all those sugary foods and refined carbs.  People NEED to know consuming all those culprit carbs could wreak havoc galore on your poor body -- it could lead to difficulty concentrating (and hence bad grades), brain fog, anxiety, depression, restlessness, mood swings, irritability and even very severe consequences like obestiy, cancer, type 2 diabetes.

By the way, Topher's Castle also spotlights other fictional, sugar-packed cereals such as:

  • TurboMan Cereal, which comes with "with pink marshmallow boosters"
  • Chocolate Frosted Frosty Krusty Flakes ("only sugar has more sugar"), which is a favorite of Krusty the clown
  • "Super Sugar Slaps," which the Slappy the Bear (from the comic strip "Jump Start" likes)

Remember: Fiction often points to a larger truth, and that's why I laud Topher's Castle for pointing out to Americans that cereals now in supermarkets today are much sweeter than they should be.

FYI, you can purchase some non-sugary cereals that are quite tasty, too. See my Sugar-Free Shopping List for details.

New Yorkers, Take Action Today to Feed Our Children Better Food, New York Coalition for Healthy School Food Urges

Art_new_york_coalition_logo425onwhiTimely message -- New Yorkers, take action today

I just received the following urgent appeal from the New York Coalition for Healthy School Food (NYCHSF), a statewide nonprofit group that works to improve the health and well-being of New York's students by advocating for healthy plant-based foods, farm-to-school programs (including organic where possible), the elimination of unhealthy competitive foods in all areas of the school (not just the cafeteria), comprehensive nutrition policy, and education to create food- and health-literate students.

The organization has been closely following the bills up for vote so rather than summarize the contents of their urgent memo, I'm including it in in its entirety.

Please note that the New York Coalition for Healthy School Food recommends that you take action today. FYI, the organization's suggestions clearly do still include some sugar (not my preference but I think what they're suggesting is more realistic).

Also, please forward this to all your friends, relatives, colleagues, etc. who live in New York so that they, too, can take a stand.

June 4, 2007

URGENT ACTION ALERT UPDATE!! TAKE ACTION TODAY

Dear NYCHSF Supporters,


THERE IS NO TIME TO LOSE! Two different bills for nutrition standards in schools have now passed in the NYS Senate (S.5892) and Assembly (A.8698) - these are not the Governor’s bill. Today the bills go to Conference Committee where the Senate and Assembly will try to come up with a compromise bill that both can support, AND OUR CHILDREN WILL HAVE TO LIVE WITH THE RESULT FOR YEARS TO COME!

PLEASE MAKE 5 VERY IMPORTANT PHONE CALLS IMMEDIATELY. TELL THEM THE FOLLOWING:
THE GOVERNOR’S BILL, WITH AMENDMENTS (below), IS SUPERIOR TO WHAT BOTH HOUSES HAVE PASSED, AND THAT IT IS THEIR DUTY TO DO WHAT IS BEST FOR THE CHILDREN AND NOT TO BE INFLUENCED BY THE FOOD INDUSTRY.

Politely, but firmly let them know you support the Governor’s Healthy Schools Act (A.8642) WITH proposed amendments (see amendments, below), and make sure to share this list with the person you speak to in each office – it is crucial that they understand what the bill needs to make it acceptable.

CALL IMMEDIATELY – Calls must be made as early on Monday as possible:

After calling, tell the person that you speak with that you will be emailing the recommended amendments. But do not email only, call first!

PLEASE make these calls now. Let’s show the New York state elected officials that NYCHSF has a powerful voice, one that is louder, and stronger, and more determined than the food industry lobbyists!!! Exercise your democratic rights. We absolutely can not let the powerful food industry determine food policy, nor our children’s future, so PLEASE make your calls right away.

Thank you for your support,

Amie Hamlin
Executive Director

Support Governor Spitzer’s Bill (A.8642) with these Amendments:

Follow the link below to read the suggestions, please.

1. Tighten Language

  • Close large potential loophole on p3, line 43 that exempts all foods and beverages offered “in order to raise funds for school activities.”
  • Require that all nutrition standards for school districts and regulations regarding food policy take effect immediately (to prevent districts from signing new long term contracts with food and beverage companies)
  • Require that schools shall make available to the Department, parents and students, upon request, documentation setting forth the ingredients and nutrients of any food item sold, served or offered.
  • BMI’s should not be reported to parents until such time that all families can have referrals and access to support services such as NYS Certified Dietitian Nutritionists, Registered Dietitians, and/or a community based program that addresses overweight/obesity.
  • If Local Wellness Policies are addressed in the bill, it should be mandated that NYS Certified Dietitian Nutritionists or Registered Dietitians be on the committee since they are the nutrition experts.

2. Nutrition Standards

  • Mandate that only fruits, vegetables, whole grains, and legumes be available outside of the school meal program.
  • Require that fresh fruits, fresh vegetables, and whole grains be available at each meal
  • Mandate no artificial colors, artificial flavors, artificial preservatives, or artificial sweeteners
  • Mandate that foods/beverages contain no added transfats, ie, the ingredients list shall not contain any hydrogenated or partially hydrogenated fats. Currently up to ½ gram would be allowed based on the current labeling law and this is not acceptable.
  • Mandate that no foods/beverages contain any high fructose corn syrup
  • Mandate that foods/beverages with added sugars should be limited to 10 grams per serving or less
  • Require that snack items meet a sodium content limit of 200 mg or less per package (regardless of number of servings) or 480 mg or less per entrée
  • Require that meals contain no more than 5 milligrams saturated fat total per meal.
  • Mandate that plain potable water is available throughout the school day at no cost to students
  • Mandate that schools will offer during lunch period vegetables and entrees which are not fried, pre or post procurement
  • Rewrite plant-based entrée requirement to read “as its primary component, one or more of the following: legumes (beans or bean products, including soy or lentils), Seitan (wheat protein), nuts, and/or seeds or their butters. Such an entrée will contain no cholesterol and will be part of a meal containing no more than 5 grams of saturated fat in total.” Without this provision, we will see entrees containing cheese - the primary source of saturated fat in school menus - on the menu every day.
  • Require that yogurt should contain no more than 30 grams of sugar per 8 ounce serving (IOM recommendation), 
  • Mandate that fruits shall be packed in their own juices or water

3. Mandate key elements rather than leaving them to the discretion of the school district wellness committees

  • Mandate the use of skim or low fat milk (1%)
  • Prohibit the use of food or beverages as a reward or punishment
  • Require schools to provide students with a minimum of 20 minutes to eat breakfast and thirty minutes to eat lunch, and that lunch meals occur between the hours of 11 am and 2 pm to prevent students from having lunch too early or late in the day
  • Require schools to provide students in eighth grade and under a recess period involving physical activity of up to 30 consecutive minutes on each day when there is no physical education class
  • Prohibit schools from disciplining a student by taking away such recess period
  • Require the establishment and implementation of nutrition education competencies for K-12

4. Schools need increased funding for school food and nutrition programs if there is to be accountability for achieving strong nutrition standards. Current reimbursements are not enough and an investment in children now will result in lower medical costs to the state later.

Hypocrisy In Action: The USDA Funds Unhealthful Foods But Promotes Healthy Ones

Most Americans are unknowingly falling prey to obesity-generating traps that are put into place by the United States Department of Agriculture. You see, all around us, folks are overeating potentially dangerous sugary, fatty, high-calorie, nutrient-poor, processed junk foods laden with high fructose corn syrup and soybean oil, in large part, because of Uncle Sam.

Sadly, the U.S.D.A. funds a farm bill that encourages over production and over consumption of many of the foods that it warns against. At the same time, the governmental agency is encouraging the profits of agribusiness and ignoring its own advice -- to eat plenty of fresh fruits and vegetables.

These are some of the important points made in an enlightening and much-needed editorial in the Baltimore Sun from physician and Johns Hopkins University postdoctoral fellow Scott Kahan, M.D.., founder and director of the Institute for Evidence-Based Nutrition, an organization dedicated to promoting a sensible and scientific approach to nutrition and preventive health.

Specifically, more than $20 billion yeartly -- or more than one-fifth of the USDA’s budget -- is spent on the farm bill, which mostly subsidizes corn and soybean crops, Dr. Kahan writes as this year's farm bill is up for consideration.

"Take corn," he writes, "the most highly subsidized crop, which received $9.4 billion in 2005 -- nearly as much as all other crops combined."

Dr. Kahan continues.

"Corn production has more than doubled since the 1970s, and all of this artificially cheapened corn is unloaded on the public, largely in the form of tasty but empty-calorie junk foods. Refined corn is the chief source of carbohydrates and calories in most processed foods, particularly snack foods. High-fructose corn syrup is the most widely used caloric sweetener in the United States. And corn meal is widely used as cheap animal feed to fatten factory-raised livestock." (Incidentally, my book SUGAR SHOCK! delves into the dangers of high fructose corn syrup.)

The US government also pushes soybeans -- it's the fourth-most-subsized crop. "Although soy protein is a healthful meat substitute, soybeans are more commonly used in junk foods," Dr. Kahan points out.

In fact, he observes, soybean oil "accounts for 75 percent of the fat in processed foods and is commonly hydrogenated to create trans fats, which improve shelf life but are known to cause cardiovascular disease."

At the same time, "healthful foods are grossly underfunded," Dr. Kahan rightly observes.

He then supports important facts to back up his observations about the USDA's hypocrisy.

"USDA guidelines advise that fruits and vegetables make up at least one-third of daily intake, but just 5 percent of its food funding supports the fruit and vegetable indsutries. There is virtually no funding for public education and advertising encouraging fruit and vegetable consummption. At its peak, the `Five-a-day' campaign budget was just $3 million annually -- compared with the $11 billion spent yearly in the United States for fast food and junk food advertising..."

But the new farm bill could provide a venue to change these current fat-promoting policies, Dr. Kahan writes in his Baltimore Sun editorial.

I was very happy to see such an eye-opening opinion piece. More Americans need to know about the USDA's hypocrisy, and we need to encourage our legislators to vote on behalf of us consumers, not agribusiness.

Thanks to Althea Chang for doing back-up research for this post.

Food Ads Make Kids Eat Much More, U.K. Study Finds

Some fascinating research was just released from British scientists, who found that overweight, obese and average-weight children aged 9 to 11 double their food intake after watching food advertisements on TV.

Indeed, according to a recent study by psychologists from the University of Liverpool in England, ads for tempting foods trigger excess eating by kids of all sizes, even those of normal weight.

Specifically, the researchers found that:

  • Obese kids ate 134% more after watching food ads;
  • Overweight children uppped their intake by 101%; and
  • Normal-weight youngsters consumed 84% more.

Interestingly, the U.K. researchers also discovered that obese kids chose the highest fat product -- chocolate -- whereas overweight children picked jelly sweets, which have a lower fat content, as well as chocolate. (It sounds like both groups opted for overdoing it on sugary foods, though.)

Kudos to the British researchers for pointing out a fact many Americans overlook or ignore.

Let me repeat these compelling findings as one of the researchers put it.

"Our research confirms food TV advertising has a profound effect on all children's eating habits -- doubling their consumption rate," declared Dr. Jason Halford, director of the University of Liverpool's Kissileff Human Ingestive Behavior Laboratory.

Dr. Halford said that the study also revealed "a strong connection between weight and susceptibility to over-eating" when exposed to food ads on TV.

FYI, about 14% of children in the U.K. are considered obese, and the average child watches 17 hours of commercial TV each week.

Interesting, the British are way ahead of us Americans in terms of making changes about what kids can and cannot watch. In fact, the first stage of controversial new regulations on advertising junk foods to children recently was introduced, as Bakery And Snacks reports.

For instance, In April, ads for foods high in salt or sugar aren't permitted before, during or immediately after programs made for children or in or around programs likely to appeal to kids.

But in the U.S., we haven't reached this level of sophistication. Just turn on the boob tube, and you'll see a plethora of commercials trumpeting the "joys" of fast food, as well as processed cakes, cookies, etc. And, surprise, surprise, most of these ads are targeted at younger audiences. And we wonder why childhood obesity is skyrocketing?

Of course, it's important to take into account that children do learn their eating habits by watching their parents or friends.

But, then again, let's bear in mind that they, in turn, often eat what the smiling people on food commercials eat.

Sure, TV commercials aren't totally to blame for our soaring obesity, but especially for youngsters watching lots of television, I believe that they play a pivotal part.

It's about time we follow the lead from the British. Let's also start to institute some advertising regulations here in the United States.

Of course, I realize that, alas, this is major-league wishful thinking on my part. Sigh.

Althea Chang contributed to this post.

Kids Don’t Need to Be Fed Healthier Foods Masquerading As “Fake” Junk Food

Schools across West Virginia are cutting fat and calories by "furtively supplementing hamburgers with soy and subbing applesauce for shortening in cake." the Associated Press reports.

So for instance, they're serving pizza a lot. But wait. It's more nutritious pizza, a school official contends.

In fact, as the AP notes, the head of the state's children's nutrition program admits that they're getting "a lot of criticism for serving pizza so often." But he's quick to point out that "the cheese is low fat and the crust is whole grain.” (This was Richard Goff, director of the state Department of Education’s Office of Child Nutrition.)

Frankly, I think we need to give kids a little more credit than this. You don't need to feed them what the AP calls "faux-junk food" to get them to eat more healthy foods.

It's just downright absurd to think that the only way you can tantalize children enough to enjoy nourishing meals is to serve dishes masquerading as junk food!

Just talk to officials across the country in schools that do serve their kids more nutritious fare, and you'll find they get intrigued by collard greens, squash, broccoli, asparagus, apples and more.

In fact, the AP's reporter (not mentioned by name) had the smarts to approach renowned nutrition expert Marion Nestle, Ph.D., a New York University nutrition professor, for a comment.

She makes the same point: "When you go into the schools that take responsibility, you see kids eating adult food and they’re liking it.”

You can learn about how kids are embracing real food across the country in the AFTERWORD to my book SUGAR SHOCK!, which is subtitled, "Rays of Hope and Signs of Promise."

Equal Blasts Rival Splenda In Court Disputing Its “Made-From-Sugar” Claims

The artificial sweetener wars are now being duked out in the courts.

"In one corner is the artificial sweetener in the blue packet, Equal; in the other is its best-selling rival in the yellow packet, Splenda," New York Times reporter Lynnley Browning aptly explained.

Essentially, Merisant, makers of Equal and NutraSweet are pouncing on Splenda’s heavily marketed tagline “Made from sugar, so it tastes like sugar." This is a claim that Equal denounces as an “urban myth” on its Web site.

Anyhow, now Merisant has to convince a jury that McNeil Nutritionals, a division of Johnson & Johnson, has been misleading consumers by claiming in TV and print ads, as well as labeling, that Splenda contains sugar, Associated Press writer Maryclaire Dale reported after Tuesday's proceedings, the first day in court.

Interestingly, the lawyer for McNeil [Splenda] insisted that rival Merisant filed suit in 2004 simply because Splenda -- which was introduced seven years ago -- outsells Equal about 4-to-1. "Now... Merisant wants to blame its misfortunes on false advertising," McNeil attorney Steven Zalesin claimed.

McNeil (Splenda) attorney Zalesin made another very telling remark, too -- that no sugar substitute advertises itself as an artificial sweetener, the AP reported. The lawayer also revealed that marketers all use what he called "code" language, such as the term "no-calorie sweetener." (Clearly, they don't want us consumers to realize that chemicals galore are used to create these products.)

To see the truth as the artificial companies themselves present it, you can go to Equal's website or that of rival Splenda.

But before you believe their stories, please check out my book SUGAR SHOCK!, where you can get all kinds of questions answered about artificial sweeteners. In fact, I went to several experts to get their take and their observations are quite enlightening.


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