Archive for Boos, Jeers & Hisses

New Yorkers, Take Action Today to Feed Our Children Better Food, New York Coalition for Healthy School Food Urges

Art_new_york_coalition_logo425onwhiTimely message -- New Yorkers, take action today

I just received the following urgent appeal from the New York Coalition for Healthy School Food (NYCHSF), a statewide nonprofit group that works to improve the health and well-being of New York's students by advocating for healthy plant-based foods, farm-to-school programs (including organic where possible), the elimination of unhealthy competitive foods in all areas of the school (not just the cafeteria), comprehensive nutrition policy, and education to create food- and health-literate students.

The organization has been closely following the bills up for vote so rather than summarize the contents of their urgent memo, I'm including it in in its entirety.

Please note that the New York Coalition for Healthy School Food recommends that you take action today. FYI, the organization's suggestions clearly do still include some sugar (not my preference but I think what they're suggesting is more realistic).

Also, please forward this to all your friends, relatives, colleagues, etc. who live in New York so that they, too, can take a stand.

June 4, 2007

URGENT ACTION ALERT UPDATE!! TAKE ACTION TODAY

Dear NYCHSF Supporters,


THERE IS NO TIME TO LOSE! Two different bills for nutrition standards in schools have now passed in the NYS Senate (S.5892) and Assembly (A.8698) - these are not the Governor’s bill. Today the bills go to Conference Committee where the Senate and Assembly will try to come up with a compromise bill that both can support, AND OUR CHILDREN WILL HAVE TO LIVE WITH THE RESULT FOR YEARS TO COME!

PLEASE MAKE 5 VERY IMPORTANT PHONE CALLS IMMEDIATELY. TELL THEM THE FOLLOWING:
THE GOVERNOR’S BILL, WITH AMENDMENTS (below), IS SUPERIOR TO WHAT BOTH HOUSES HAVE PASSED, AND THAT IT IS THEIR DUTY TO DO WHAT IS BEST FOR THE CHILDREN AND NOT TO BE INFLUENCED BY THE FOOD INDUSTRY.

Politely, but firmly let them know you support the Governor’s Healthy Schools Act (A.8642) WITH proposed amendments (see amendments, below), and make sure to share this list with the person you speak to in each office – it is crucial that they understand what the bill needs to make it acceptable.

CALL IMMEDIATELY – Calls must be made as early on Monday as possible:

After calling, tell the person that you speak with that you will be emailing the recommended amendments. But do not email only, call first!

PLEASE make these calls now. Let’s show the New York state elected officials that NYCHSF has a powerful voice, one that is louder, and stronger, and more determined than the food industry lobbyists!!! Exercise your democratic rights. We absolutely can not let the powerful food industry determine food policy, nor our children’s future, so PLEASE make your calls right away.

Thank you for your support,

Amie Hamlin
Executive Director

Support Governor Spitzer’s Bill (A.8642) with these Amendments:

Follow the link below to read the suggestions, please.

1. Tighten Language

  • Close large potential loophole on p3, line 43 that exempts all foods and beverages offered “in order to raise funds for school activities.”
  • Require that all nutrition standards for school districts and regulations regarding food policy take effect immediately (to prevent districts from signing new long term contracts with food and beverage companies)
  • Require that schools shall make available to the Department, parents and students, upon request, documentation setting forth the ingredients and nutrients of any food item sold, served or offered.
  • BMI’s should not be reported to parents until such time that all families can have referrals and access to support services such as NYS Certified Dietitian Nutritionists, Registered Dietitians, and/or a community based program that addresses overweight/obesity.
  • If Local Wellness Policies are addressed in the bill, it should be mandated that NYS Certified Dietitian Nutritionists or Registered Dietitians be on the committee since they are the nutrition experts.

2. Nutrition Standards

  • Mandate that only fruits, vegetables, whole grains, and legumes be available outside of the school meal program.
  • Require that fresh fruits, fresh vegetables, and whole grains be available at each meal
  • Mandate no artificial colors, artificial flavors, artificial preservatives, or artificial sweeteners
  • Mandate that foods/beverages contain no added transfats, ie, the ingredients list shall not contain any hydrogenated or partially hydrogenated fats. Currently up to ½ gram would be allowed based on the current labeling law and this is not acceptable.
  • Mandate that no foods/beverages contain any high fructose corn syrup
  • Mandate that foods/beverages with added sugars should be limited to 10 grams per serving or less
  • Require that snack items meet a sodium content limit of 200 mg or less per package (regardless of number of servings) or 480 mg or less per entrée
  • Require that meals contain no more than 5 milligrams saturated fat total per meal.
  • Mandate that plain potable water is available throughout the school day at no cost to students
  • Mandate that schools will offer during lunch period vegetables and entrees which are not fried, pre or post procurement
  • Rewrite plant-based entrée requirement to read “as its primary component, one or more of the following: legumes (beans or bean products, including soy or lentils), Seitan (wheat protein), nuts, and/or seeds or their butters. Such an entrée will contain no cholesterol and will be part of a meal containing no more than 5 grams of saturated fat in total.” Without this provision, we will see entrees containing cheese - the primary source of saturated fat in school menus - on the menu every day.
  • Require that yogurt should contain no more than 30 grams of sugar per 8 ounce serving (IOM recommendation), 
  • Mandate that fruits shall be packed in their own juices or water

3. Mandate key elements rather than leaving them to the discretion of the school district wellness committees

  • Mandate the use of skim or low fat milk (1%)
  • Prohibit the use of food or beverages as a reward or punishment
  • Require schools to provide students with a minimum of 20 minutes to eat breakfast and thirty minutes to eat lunch, and that lunch meals occur between the hours of 11 am and 2 pm to prevent students from having lunch too early or late in the day
  • Require schools to provide students in eighth grade and under a recess period involving physical activity of up to 30 consecutive minutes on each day when there is no physical education class
  • Prohibit schools from disciplining a student by taking away such recess period
  • Require the establishment and implementation of nutrition education competencies for K-12

4. Schools need increased funding for school food and nutrition programs if there is to be accountability for achieving strong nutrition standards. Current reimbursements are not enough and an investment in children now will result in lower medical costs to the state later.

Downright Disgusting! Man Gobbles 59 Hot Dogs in 12 Minutes and Tops World Record!

Would someone please explain this to me? Why would someone even want to hold a title as dubious as the man who ate the most hotdogs in the shortest period of time?

Why would anyone in his right mind ever want to gobble down 59½ “HBDs” -- or hot dogs and buns, as the Associated Press put it?

So anyhow, 22-year-old Joey Chestnut of San Jose, California set a new record during the Southwest Regional Hot Dog Eating Championship at the Arizona Mills Mall in suburban Tempe.

No offense, but my reaction is, "Well, whooptydo."

The best part of this story is a quote from a wowed Ryan Nerz, who works for Major League Eating, a "world governing board for all stomach-centric sports."

"He’s unbelievable — he just keeps on going,” he gushed.

It certainly appears that this Major League Eating organization, as well as winner Joey Chestnut, have no clue or concern that America is in the midst of a horrific, life-threatening obesity crisis.

Clearly, anyone who cheers on or participates in such a potentially dangerous, gulping-down-food-as-fast-as-you-can contest is in dire need of my book SUGAR SHOCK!, which would explain to them that all those white-flour, nutrient-lacking buns -- or what I call "much-like-sugar carbs" -- can wreak tremendous havoc on your blood sugar levels. (Of course, I'm not even talking about all those disgusting hot dogs.)

Anyhow, I just had to rant about this disgusting event.

Some Soft Drinks Containing the Additive Sodium Benzoate May Seriously Damage DNA, British Scientist Believes

Note from Connie: Thanks to my research assistant Jennifer Moore for this enlightening post about the dangers not of sugar but of the sodium benzoate in soft drinks. There is so much news to comment about here that I'm thrilled to have her helping out here from time to time.

Just when you thought soda couldn't be any worse for you -- aside from its insanely high sugar content and the way it packs on pounds -- new research from Britain uncovers yet another way this sweet stuff may be hazardous to your health.

Peter Piper, a professor of molecular biology and biotechnology at the UK's University of Sheffield, believes that soft drinks containing the additive sodium benzoate may shut down parts of the DNA in a person's cells, a claim we learned about, thanks to consumer affairs reporter Martin Hickman in the British paper The Independent.

Professor Piper, whom Hickman refers to as an expert in aging, made this discovery after testing the additive on living yeast cells in his lab. The sodium benzoate affects the cell's mitochondria, which Hickman calls the "power station" of a person's cells. (FYI, in Chapter 2 of Connie's book SUGAR SHOCK!, Dr. Stephen Sinatra -- contributing author to her book -- also talks about the important role of mitochondria.)

So why is this scary news that sodium benzoate in soda affects the cell's mitochondria?

Dr. Piper explains to The Independent:

"The mitochondria consumes the oxygen to give you energy and if you damage it -- as happens in a number if diseased states -- then the cell starts to malfunction very seriously. And there is a whole array of diseases that are now being tied to damage to this DNA -- Parkinson's and quite a lot of neuro-degenerative diseases, but above all the whole process of ageing."

Let's put it another way: Some brands of soft drinks contain a substance that might very well cause the kind of cell damage typically seen in devastating illnesses like Parkinson's disease, which is the terrible condition from which actor Michael J. Fox suffers. Just click the National Parkinson Foundation's website to learn what the disease does to a person's body. Yikes!

According to Hickman, sodium benzoate is widely used by a variety of soft drink manufacturers, including Coca-Cola, Pepsi Max, Diet Pepsi, Sprite, Dr Pepper, and Fanta. This substance, which Hickman reports occurs naturally in healthy foods like berries, is used in large amounts to keep mold out of soda.

Interestingly, according to Hickman, the World Health Organization even admitted that the science supporting the contention that the additive is safe is "limited."

What's more, the combination of sodium benzoate and vitamin C was found to create a carcinogen called benzene, as Connie wrote about here last year. While the UK's Food Standards Agency took the drastic measure to call for four products containing benzene to be taken off the market, our own FDA  has't taken such a step. The agency insists that the levels of benzene found in sodas sold here aren't a safety risk.

Now, the FDA says that some soft drink companies did formulate their sparkling, sugary beverages to cut the amount benzene and that they continue to monitor the situation.

Pardon me for being a bit skeptical that the FDA is doing everything it can to keep toxins out of soda -- after all, the FDA is same governmental agency that let Avandia be unleashed on millions of diabetic Americans, despite research showing that the drug could substantially increase the risk of heart attacks.

As far as sodium benzoate goes, Professor Piper thinks that the FDA's tests aren't good enough.

"By the criteria of modern safety testing, the safety tests were inadequate," he said. "Like all things, safety testing moves forward and you can conduct a much more rigorous safety test than you could 50 years ago."

So now Americans have yet another reason to avoid soda. Of course, staying away from soda is easier said than done for many people. In fact, according to the Center for Science in the Public Interest's widely acclaimed 2005 report on soda (called "Liquid Candy"), soft drinks are the # 1 source of calories in the American diet.

If Professor Piper's research is to be believed, millions of Americans may be inadvertently damaging their cells just by having a can of soda every day.

My advice: Check out Connie's book SUGAR SHOCK! for tips on how to quash those powerful sugar cravings and lick your soda habit for good. And ask your representatives in Congress to urge the FDA to take some serious action in light of Professor Piper's revealing research about sodium benzoate.

Type 2 Diabetics Taking Avandia, Beware: The FDA Knew About The Drug’s Risks 7 Years Ago and Approved it Anyway

Note from Connie: News, revelations and insights about the Avandia-could-lead-to-heart-attacks scare are pouring in at a fast and furious clip. So, given my demanding schedule this week, SUGAR SHOCK! Blog researcher/writer Jennifer Moore brings you this latest update about the drug that's supposed to help type 2 diabetics.

Art_buse_24drug_2190The FDA is looking worse by the day. Now comes news, as reported by Stephanie Saul and Gardiner Harris at The New York Times, Anna Wilde Matthews and Jeanne Whalen of the Wall Street Journal, and Reuters that John Buse, M.D., Ph.D., president-elect of the American Diabetes Association, wrote the FDA a letter in 2000, warning our watchdog governmental agency about the dangers Avandia may pose to people's hearts.

Dr. Buse, who is also chief of endocrinology at the University of North Carolina in Chapel Hill, wrote that there was “a worrisome trend in cardiovascular deaths and severe adverse events” amongst patients taking Avandia. Dr. Buse also slammed GlaxoSmithKline, the Big Pharma maker and seller of the popular drug, for what he called its "pervasive and systemic efforts" to downplay Avandia's risks and overstate its upside, according to the New York Times.

This comes after news, which Connie posted about earlier on this SUGAR SHOCK! Blog, that Dr. Steven Nissen, the physician who first warned us of the dangers of the now withdrawn painkiller Vioxx, led a team of researchers to sound the alarms about Avandia in the latest issue of The New England Journal of Medicine, which spurred the FDA to issue a safety alert of this very popular medication.

One wonders why the FDA didn't speak up much sooner since they had ample evidence that Avandia could be dangerous to people who are already vulnerable to heart disease because of their diabetes.

Even GlaxoSmithKline told the FDA that Avandia raised the risk of heart attacks in its patients by 30%, according to Brain Wingfield of Forbes.com. Glaxo SmithKline's findings, which was revealed to the FDA back in 2005 and again in 2006, are very similar to those of Dr. Nissen and his team, who said that a type 2 diabetic would have a 28.9% chance of having a heart attack within 7 years of taking Avandia, according to the New York Times.

What's more, Stephanie Saul and Gardiner Harris of the Times reports, the FDA reprimanded GlaxoSmithKline for downplaying concerns about the drug's safety in 2001, a year after Dr. Buse wrote his rather troubling letter.

Predictably, Glaxo SmithKline issued a statement vigorously disputing Dr. Buse's analysis, calling it "unbalanced and unsubstantiated." That's a patently absurd position to take, given that Glaxo SmithKline itself admitted that the drug substantially raised heart attack risk. The pharmaceutical company can't have it both ways here.

To be fair, the Wall Street Journal makes the startling observation that Dr. Buse was a consultant for two companies marketing diabetes drugs competing with Avandia at the time he sent his warning to the FDA. And Dr. Buse has said that the FDA should wait for more data before taking any further on Avandia (though, tellingly, he doesn't recommend the drug to his own patients, The Times says).

But since Glaxo SmithKline itself revealed the drug's potential problems, and a second prominent, credible doctor did too, my inclination is to think Dr. Buse's position has a lot of merit. Glaxo SmithKline, on the other hand, is talking out of both sides of its mouth and has a vested interest--to the tune of $3 billion-a-year in sales, says the New York Times--in peddling the notion that Avandia's risks are overstated.

So while I find Glaxo SmithKline's behavior irresponsible, I'll save the bulk of my ire for the FDA, whose job first and foremost is to protect the public. Apparently, though, according to a very informative piece by Marilynn Marchione of the AP, which The Washington Post ran, the FDA doesn't always discover the risks of drugs it allows to hit the market.

In the case of Avandia, Marchione writes, the FDA didn't require Glaxo to show that Avandia had a clear clinical benefit to diabetic patients, like fewer hospitalizations or fewer serious problems with blood sugar, but was instead approved because it showed short-term improvements in certain blood sugar measurements. She writes that Avandia's dangers weren't clear until Dr. Nissen's team gathered all the pertinent data on the 28,000 subjects Glaxo SmithKline itself used in 42 experiments involving the drug.

Excuse me? Isn't it the FDA's job to make sure to get all the critical information about a drug in place before deciding that it can be sold to a trusting public? Shouldn't someone at the FDA have done what Dr. Nissen's team did, if not before approving Avandia for sale, certainly soon thereafter? Isn't that what our tax dollars go to the FDA to do?

Now, because of its apparent lapse, the FDA will have to answer to us and Congress in hearings on June 6. Additionally, Senators Max Baucus of Montana and Charles Grassley of Iowa have written the FDA demanding that the agency tell us what they knew about Avandia and when they knew it, and why they reacted in a "leisurely" fashion to Glaxo SmithKline's revelations about Avandia's cardiovascular risks, Forbes.com says.

The Forbes.com article also notes that the senators wrote a letter to Glaxo SmithKline, claiming that they've heard that the pharmaceutical giant silenced at least one employee who wanted to speak out about Avandia's cardiovascular risks. (Horrendous, if true.)

I can only hope that Avandia didn't cause a heart attack in any of the 6 million Americans who have taken the drug. What an appalling job by the FDA.

From Jennifer Moore for the SUGAR SHOCK! Blog

Note again from Connie: Thanks, Jennifer, for updating us. Folks, while you're learning about this scary drug disaster, make sure to read my follow-up press release, which quotes Dr. Stephen Sinatra (contributing author for SUGAR SHOCK!) pointing out that if you have type 2 diabetes or are at risk for the disease, you may not even need drugs after all. Kicking sugar, exercising, etc. may be the best treatment.

Hypocrisy In Action: The USDA Funds Unhealthful Foods But Promotes Healthy Ones

Most Americans are unknowingly falling prey to obesity-generating traps that are put into place by the United States Department of Agriculture. You see, all around us, folks are overeating potentially dangerous sugary, fatty, high-calorie, nutrient-poor, processed junk foods laden with high fructose corn syrup and soybean oil, in large part, because of Uncle Sam.

Sadly, the U.S.D.A. funds a farm bill that encourages over production and over consumption of many of the foods that it warns against. At the same time, the governmental agency is encouraging the profits of agribusiness and ignoring its own advice -- to eat plenty of fresh fruits and vegetables.

These are some of the important points made in an enlightening and much-needed editorial in the Baltimore Sun from physician and Johns Hopkins University postdoctoral fellow Scott Kahan, M.D.., founder and director of the Institute for Evidence-Based Nutrition, an organization dedicated to promoting a sensible and scientific approach to nutrition and preventive health.

Specifically, more than $20 billion yeartly -- or more than one-fifth of the USDA’s budget -- is spent on the farm bill, which mostly subsidizes corn and soybean crops, Dr. Kahan writes as this year's farm bill is up for consideration.

"Take corn," he writes, "the most highly subsidized crop, which received $9.4 billion in 2005 -- nearly as much as all other crops combined."

Dr. Kahan continues.

"Corn production has more than doubled since the 1970s, and all of this artificially cheapened corn is unloaded on the public, largely in the form of tasty but empty-calorie junk foods. Refined corn is the chief source of carbohydrates and calories in most processed foods, particularly snack foods. High-fructose corn syrup is the most widely used caloric sweetener in the United States. And corn meal is widely used as cheap animal feed to fatten factory-raised livestock." (Incidentally, my book SUGAR SHOCK! delves into the dangers of high fructose corn syrup.)

The US government also pushes soybeans -- it's the fourth-most-subsized crop. "Although soy protein is a healthful meat substitute, soybeans are more commonly used in junk foods," Dr. Kahan points out.

In fact, he observes, soybean oil "accounts for 75 percent of the fat in processed foods and is commonly hydrogenated to create trans fats, which improve shelf life but are known to cause cardiovascular disease."

At the same time, "healthful foods are grossly underfunded," Dr. Kahan rightly observes.

He then supports important facts to back up his observations about the USDA's hypocrisy.

"USDA guidelines advise that fruits and vegetables make up at least one-third of daily intake, but just 5 percent of its food funding supports the fruit and vegetable indsutries. There is virtually no funding for public education and advertising encouraging fruit and vegetable consummption. At its peak, the `Five-a-day' campaign budget was just $3 million annually -- compared with the $11 billion spent yearly in the United States for fast food and junk food advertising..."

But the new farm bill could provide a venue to change these current fat-promoting policies, Dr. Kahan writes in his Baltimore Sun editorial.

I was very happy to see such an eye-opening opinion piece. More Americans need to know about the USDA's hypocrisy, and we need to encourage our legislators to vote on behalf of us consumers, not agribusiness.

Thanks to Althea Chang for doing back-up research for this post.

Big is Beautiful in One African Nation, But The Price of Beauty Is Far Too High

Posted in Boos, Jeers & Hisses, Diabetes Articles, In the News, Not-So-Sweet News, Obesity News by Jennifer Moore on April 29th, 2007

Note from Connie: SUGAR SHOCK! Blog researcher/writer Jennifer Moore got very worked up after reading an enlightening Associate Press article from Rukmini Callimachi about how obesity is actually encouraged -- if not forced upon residents of the African country of Mauritania. Read Jennifer's impassionated commentary.

Amidst our ongoing obesity epidemic in the U.S., we're absolutely obsessed with thinness.

We try all manner of diets; we admire models who wear impossibly tiny size 0 clothes; and our supermarket tabloids routinely run cover stories about how celebrities stay so thin (with a special focus on how famous actresses peel off pounds after childbirth). So, despite the fact that as a whole, Americans are decidedly not thin, many of us certainly strive to be, and we consider thinness ideal.

In light of all that, I found recent news from the Associated Press to be a real jaw-dropper. Reporter Rukmini Callimachi writes, in a horrifying, yet fascinating story -- which ran in the Seattle Post-Intelligencer and other papers -- that in the African country of Mauritania, obesity in women is encouraged to the point that some families have been known to force-feed their daughters to make them gain weight. (There's also an oddly glib take on this story from Catherine Price at Salon.com.)

In Mauritania, Callimachi explains, obesity is considered beautiful in women, and it is also a sign of a family's prosperity in a desert country that's been repeatedly ravaged by drought.

The story cites data from the World Health Organization showing that 25% of Mauritania's 1.5 million women are obese, this, despite the fact that there isn't a single fast food joint -- a main culprit in America's obesity epidemic -- in the entire country.

The anecdotes Callimachi provides are heartbreaking. The story opens with this vivid, haunting image:

"Mey Mint struggles to carry her weight up the flight of stairs, her thighs shaking with each step. It will take several minutes for the 50-year-old to catch her breath, air hissing painfully in and out of her chest. Her rippling flesh is not the result of careless overeating, though, but rather of a tradition."

Wow. I can only shake my head in sadness and disbelief. But it gets worse. Mint told Callimachi that at the age of 4, her parents forced her to consume 14 gallons of camel's milk a day in attempt to fatten her up.

If she tried to refuse, she suffered hideous physical abuse -- her family would bend her fingers backwards until they touched her hand. If she vomited, which the child obviously couldn't help after having an excessive amount of milk shoved down her throat, she was beaten.

By the time she turned 10, Mint was so heavy she couldn't even run. Her mother's reaction?

"Unconcerned, her proud mother delighted in measuring the loops of fat hanging under her daughter's arms," Callimachi writes.

"My mother thinks she made me beautiful. But she made me sick," says Mint. 

Of course, Mint suffers from diabetes and heart disease, presumably due to a lifetime of forced overeating.

There is a glimmer of good news here. Mauritania's government has launched a public health campaign to alert its citizens to the perils of obesity. The country's National Office of Statistics says that only 10% of women under the age of 19 have been force-fed, Callimachi writes, while one-third of women aged 40 or over report having suffered force feeding.

Also, foreign soap operas starring slender women have apparently caused a reduction in forcible feeding, particularly among well-to-do urban women, Callimachi writes. (I can't believe I'm about to say this, but thank goodness for the influence of TV!)

On the other hand, a country's cultural mores can be hard to change, and some young women in Mauritania take medication that increases appetite so they'll eat more, the story says.

It would be easy (and perhaps unfair) for a Westerner like me living in a largely prosperous, agriculturally rich land to disdain the cultural beliefs of people in other less arable parts of the world, where scarcity is likely a constant concern. I can only assume that the people of Mauritania who engaged in this awful practice weren't malicious, but they simply didn't know what most Americans know about the dangers of obesity (although beating up a child for not wanting to eat is unforgivable, IMO).

But still, this story, written very powerfully by the AP's Callimachi, is positively shocking and ultimately tragic. I hope that since Mauritania's government apparently knows that obesity kills, they'll do everything they can to change to effect a change in the beliefs and behaviors of the people there.

This story strikes a nerve with me in another way, too. My 4-year-old daughter is pretty slight for her age, and I sometimes worry that she's not growing fast enough because she doesn't eat as much as other kids her age. While I certainly have never struck or otherwise physically harmed her when she refuses food, I know I've exerted pressure in other ways to get her to eat more. I certainly don't want to be the unwitting cause of her having an unhealthy relationship with food.

Thanks to Calorie Lab for alerting me to this unforgettable article, which also ran in an abbreviated version in the Philadelphia Inquirer. It makes me look at my small, picky-eating little one with a newfound respect for her ability to know when she's had enough and sensitivity to her right to say no to food.

From Jennifer Moore

TV Ads for Sugary Taunt & Tempt Our Unsuspecting Kids: More Than 40% of Commercials Push Candies, Snacks & Junk Food

Pity our poor, TV-watching kids. Just about every time they turn on the tube to watch their favorite shows, they're accosted by ads pushing one sugary food after another.

If they're not tormented by commercials trumpeting the scrumptious flavors of certain candies, then they're being nudged to become a fan of the newest sugary cereal.

And if they don't see ads for candies or cereals, then they're teased into submission to chomp some processed-carb crap snacks.

That's my rather casual summation on the largest study ever done of food advertised to children on TV.
The much-needed, landmark study, entitled "Food for Thought: Television Food Advertising to Children in the United States, was just released from the Kaiser Family Foundation.
More specifically, the study -- whose lead author is Walter Gantz, chairman of the Department of Communications at Indiana University -- found that:
  • Children aged 8 to 12 (they call them "tweens") see the most food ads on TV, an average of 21 ads a day, or more than 7,600 a year.
  • Teens see slightly fewer ads, about 17 a day, or more than 6,000 a year.
  • And children ages 2 to 7 see about 12 food ads a day, or 4,400 a year."

Not suprisingly, the study found that food was the top product advertised. Sure enough, of the food ads that target children or teens:

  • 34% are for candy and snacks.
  • 28% are for cereal.
  • 10% are for fast foods.

And we wonder why our kids are becoming moody, depressed, tired, irritable and fat?

Then, the Kaiser Foundation study found that:

  • A mere 4% are for dairy products and
  • 1% for fruit juices.

And get this: Of the 8,854 ads reviewed in the study, not one sinle ad targeting children or teens urged them to eat fruits or vegetables.

Duh! Small wonder that why our nation's kids aren't getting enough nutrient-rich fruits and vegetables.

But this "tween" category -- aged 8 to 12 -- appears to be the most vulnerable to these influence-generating ads.
The Kaiser Family Foundation issued the following statement:
"Children of all ages see thousands of food ads a year, but tweens see more than any other age group,” said Vicky Rideout, vice president and director of the Program for the Study of Entertainment Media and Health at the Kaiser Family Foundation. “Since tweens are at an age where they’re just becoming independent consumers, understanding what type of advertising they are exposed to is especially important.”
You can find all kinds of info about the study, and you can even download an audio file here.
FYI, Walter Gantz the lead author and chairman of the Department of Communications at Indiana University.
I highly recommend that you also check out AP writer Kevin Freking's take on the study.
Also, make sure to read Nanci Hellmich's excellent summation of the study in USA Today. She also cites another major study, released December 2005 from the Institute of Medicine, which found that more than $10 billion each year is spent to market foods and beverages to children, "mostly," as she put it, "for products not considered nutritious." (I discussed the landmark study earlier.)
In particular, check out the quotes Nanci Hellmich got from Margo Wootan of the Center for the Science in the Public Interest and Daniel Jaffe of the Association of National Advertisers.
It'll be interesting to see what the industry now does -- other than become defensive -- now that this landmark study was released.
Again, I urge you to listen to the audio file here.

Does the USDA Expect Us to Specialize in Calorie “Discretion”?

Excuse me! How many people really know what the word "discretion" means?

So how much sense does it really make for the allegedly venerable U.S. Department of Agriculture (USDA) to give its stamp of approval on junk foods? Huh? 

Well, I was taking a peek today at the MyPyramid, because it's getting some good buzz recently. According to Health Day, dietitians are saying that it's helping Americans understand how to eat healthily.

As you may recall, the not-so-new pyramid -- which was unveiled April 2005 -- trashes the horizontal pyramid sections and instead features vertical bands in six different colors to represent various foods. For instance, orange stands for grains, green is for vegetables, red implies fruits, blue signals dairy, purple means meat and beans, and yellow conveys oils.

Well, today I zeroed in on the USDA's fascinating idea. You see, the governmental agency says -- well, I'm paraphrasing here -- "Go for it. Use your allowance of `discretionary calories' to eat sugary cereals, soda, candy or other crap."

OK, I'm exaggerating a bit, but seriously, the USDA tells you that if it takes 2,000 calories per day to keep you running, "you need to spend at least 1,735 calories for essential nutrients, if you choose foods without added fat and sugar. Then you have 265 discretionary calories left."

That means you can go for “luxury” versions of foods such as higher fat meat or sweetened cereal. "Or, you can spend them on sweets, sauces, or beverages."

"Luxury" versions of foods? Clearly, the FDA and I differ on our definitions of luxury. (When I think luxury, I think of expensive, tasty, gourmet goat cheese, hearts of palm, fennel or jicama. Yum!)

Discretion really wasn't on my mind today until my blog research assistant Jennifer got me thinking. She encountered this Health Day article, which got here thinking.

Well, my health-conscious point of view seems to positively affect everyone around me. Sure enough, working for me has influenced Jennifer, who's struggling to convey good-food habits to her adorable four-year-old.

She e-mailed me: "Am I the only one who thinks this is crazy? I mean, should the USDA really tell people it’s fine to ingest even a tiny bit of soda or candy, which have no health-boosting properties whatsoever?"

Yeah, yeah, the food pyramid website does caution people to use only a fraction of their recommended daily caloric intake on this stuff. But come on, does the USDA expect us fast-paced, multi-tasking, almost-always-behind-schedule Americans to calculate how much food to leave to discretion?

Besides, should our government agency, whose job is to safeguard public health, give the thumbs-up on soda, candies and other culprit carbs?

Hey, it's one thing to have a "treat" once a while (or even once a week) but to carefully connive and calculate that you can spreand your 265 calories on junk food every day is an absurd notion to consider -- in my opinion, at least.

OK, I'm being a bit harsh here -- the new pyramid definitely really does some good things about it, especially that cute little exercising figure.I just don't think discretion is one of the pyramid's better traits.

SUGAR SHOCK! Hits # 6 on Amazon

We've excited. SUGAR SHOCK! just hit # 6 on Amazon. Cool! More later.

It’s Close to Slavery Cutting Sugar in the Dominican Republic, CNN Reports Says

Did you catch the fascinating Keeping Them Honest special report on Anderson Cooper 360°? Basically, the provocative news story from Joe Johns, highlighted abominal working conditions amongst the Haitians, who are whacking down the sugar canes in the Dominican Republic. The footage was extraordinary: It certainly could've been a scene from over 100 years ago, where you saw men performing incredibly arduous work for absurdly low pay. Even more horrifying -- these people didn't get an hourly wage; they're paid by how much sugar cane they cut down. Missed the eye-opening piece? Didn't TiVo it? Check out the intriguing post...

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